Indianapolis Colts Marketing Essays

Indianapolis Colts Marketing Essays Indianapolis Colts Marketing Essay Indianapolis Colts Marketing Essay The process is then filtered down to managers (coaches) who are able to exploit employees (players) strengths that would have otherwise gone UN-noticed and fill their systematic needs. As a result, the end consumers (fans) and sponsors are able to make themselves or their company synonymous with a winner. The key to this formula is not Just one part but a combination of complex factors that facilitate the end result, winning football games. SOOT Analysis Internal Strengths An important strength that was stated above is the ability to find talent. This lies directly in the hands of the team president Bill Poplin. In a league where so much emphasis is put on the individual, Poplin focuses more on team cohesion, character, and fitting into a specific system. Startling as it may be, the Colts Super Bowl team featured 15 (out of 22) starters who were drafted by this man. His first pick came in 1998 (Peyote Manning) when the Colts owner Jim Arias gave up a third round pick to the Carolina Panthers In order to acquire Pollens services (Efferent). Instead of signing high priced free agents like most other teams are tempted to do because of he short-term benefits, he Is more Inclined to be more economical and tap hidden resources. Then, If you develop within the system Pollen will likely reward a players effort financially. Even with all of the success the team has had, it is even more remarkable to find it ranked 29th in team salaries for the 2010 season (NFG Salaries 2010). These abilities of Poplin, provide the organization with a distinctive competence because it is unique and has been unmatched by rivals. Another strength that should not go unnoticed is the seamless organizational changes the Colts have been able to make. For example their coach Jim Caldwell, who is entering his second season as head coach, was an assistant coach for seven years in a number of positions before taking over for Tony Dungy 0. This recent trend has been happening at all stages of the organization, from players all the way up through ownership. By giving ownership, coaches, and/or players time to mold the next person Into line; the chances of failure are reduced, and the brand can continue to thrive. This would qualify as a core competence because It Is an essential part of their strategy and resides in the staff and knowledge based. I en last strength would De winner ten colts play none games, Lucas o features a retractable roof, seating capacity of 63,000, two enormous high definition television screens, 137 suites, and a grand view of the Indianapolis skyline (Lucas Oil Stadium). So far for the 2010 season, the stadium has been filled to an average capacity of 67,072 (2010 Football Attendance). The playing surface is composed off synthetic turf, which is very much like grass but does not require detailed attention on a daily basis and is more cost-effective. By only having to invest 100 million of out he 725 million it cost to build, the Colts were able to minimize their level of capital exposure and still maintain a consistent winning attitude (Lucas Oil Stadium). Internal Weaknesses Like any other organization, the Colts have their own internal troubles. Sometimes it is hard to fathom a weakness within such a successful organization? Well, there are a wide variety ranging from all spectrums but main concerns center around a key players contract, and the market in which the Colts exist. Whether or not people like it, Peyote Manning is the face of the franchise for the Indianapolis Colts and has been for quite some time now. His contract is due to expire after the 2010 season, making him a free agent and the ability to sign with any other team. Arias has made remarks to the press several times that he intends on making his franchise quarterback the highest paid player in history but has not made good on his word as of yet. The uncertainty for the 2011 season and the market in which the Colts exist is probably a driving force behind a delay in Meanings new deal. Even though Indianapolis is the 1 lath largest city in the United States sport organizations like the Colts who are rather successful are still being dwarfed by larger market. For instance, last year the Redskins who were a losing franchise still managed to create a revenue stream of $345 million. As for the Colts, who made it to the Super Bowl and have had sustained success? They could only manage $233 million and will still below the league average of $236. 7 million (Schistose). External Opportunity Weve already discussed the relevance of the new Lucas Oil Stadium for home football games but it actually serves a larger purpose. There are only ten home games each year including pre-season games and that leaves a significant amount of time where football is not being played. The organization has been able to realize this and capitalize on the opportunity to increase revenue that is not shared with the rest of the National Football League. Seating capacity can either be reduced to 41,000 or expanded to 70,000 seats in order to cater to events such as basketball games, conventions, concerts and other marquee events (Lucas Oil Stadium). Another opportunity is Super Bowl KILL that is to be played at Lucas Oil Stadium in 2012. This will be the first time the city of Indianapolis will host such an event that used to be primarily played in warm weather cities. The economic impact of is the suggest upside for the city and could be in the neighborhood of $450 million (Cognoscente). Even tong ten colts wall not De addle to reap all AT ten pronto the rest of the world to observe how great of a city and venue the host has provided. If all goes well, there could be a potential for another Super Bowl to be played at Lucas Oil Stadium. External Threats The biggest threat facing the Colts organization externally is the possibility of a lockout for the 2011 season. There has been no agreement between the players union and owners on revenue percentages that are distributed to each. With each assign day, it looks more like a reality for this to happen. Basically, no one wins if there is a lockout because the potential to make money is gone. Television revenue will be the only money coming in and will eventually have to be paid back when football games do resume. Listed below are some additional parts to the analysis: SOOT Analysts Strengths: I Weaknesses: I * Front Office Coaching Staff * Consistent winning team * Studiousness * Brand Image/Reputation I * Smaller market * Player contracts I Opportunities: I Threats: I * Super Bowl in 2012 * Loyal fan base * Outside events I *Possible league cookout in 2011 * Other local teams (Pacers, Indians, etc) * Struggling economy I Benchmarking Benchmarking is a tool that allows a company to determine whether its performance of a particular function or activity represents the best practice when both cost and effectiveness are taken into account. This is something that we do subconsciously all the time. We always want to know what it takes to put out our product, and then we want to know how much it costs for our competition to put out its product. It is human nature to want to improve, and especially in the USA, improvement is demanded. Setting benchmarks for an organization is essential and it guides how the company makes decisions. With the Indianapolis Colts being a member of the NFG, it is very difficult to discover any in depth financial that are revealing. But one was very interesting to me. As we have mentioned earlier, one of the key success factors for the Colts, is a winning team on the field. To have the winning team you need players and the Colts overall payroll in 2010 was 5, ranking 29th (NFG Salaries). It is interesting that the Colts have been able to put such a consistent, winning, on field product that even wins league championships, paying sees in overall payroll than 28 other teams. It attests to the fact that it is more than just players that win games. The Colts have had a consistent coaching staff as well. Of the current 19 coaches on staff, 10 of them have been with the organization for 8+ years (Colts Coaches). Having the same coaches year in and year out provide stability Tort ten players Ana ten organization as a wangle. I en Detentes AT Dealing addle to Keep a coaching staff together are innumerable and invaluable. One statistic that is easily measurable is the ticket price of the games. The average ticket price for a Colts game is $54. 5 which puts them below the league average (Sports Ticket Price Guide). One this is great Just for economic reasons, but it also fits the fan demographic of the typical Colts fan. In both 2009 and 2008 the colts averaged over capacity at their new home Lucas Oil Stadium. In 2009 they were 1 of 8 teams that averaged over capacity (NFG Attendance) Value Chain Analysis The Indianapolis Colts have a core product of football that they are selling to their customers. However, customers can see football games at high schools, colleges, or other professional teams, so they must set themselves apart from their competition. The Colts add value to their brand of football in a variety of ways. Michael Porters value chain allows a look at each action the Colts perform in order to create the best product possible. There are five primary activities that the team undergoes during the process of adding value to its product. These are sales, marketing, sponsorships, operations, and service. Operations Operations cover a wide variety of issues for the Colts. Running a football team takes a large amount of effort and resources. The Colts play in one of the best stadiums in the NFG, which immediately adds value to the product the team is selling. Fans want to see a game in an enjoyable atmosphere with top notch facilities. Lucas Oil Stadium provides this. Stadium Journey rated Lucas Oil Stadium as being the best facility and having the best atmosphere of any stadium in the NFG (Bleacher Report). Having top notch facilities is important to the fan and can bring in a significant amount of money. Running such a stadium takes a large staff. The Colts employ grounds crew and parking operations employees and also have many other Jobs that are better covered by other parts of the value chain, such as marketing and ticket office staff and game day workers. Stadium operations and grounds crew workers are employed directly by the Colts, but parking attendants are outsourced by the team. While important to the team, these resources are better used in other ways, so allowing another company to handle this is a better option. Operations also cover the coaching staff and players. If a good product is not put out on the field, fans will not attend the game regardless of how nice the stadium is. The Colts have done a great job over the years of putting together a top-notch team year in and year out. In 2009 he Colts went 14-2 in the regular season, a winning percentage of 87. 5%, the best record in the NFG. They won their division and the AFC Championship before eventually losing in the Super Bowl. Even with the loss, the Colts appeared in their second Super Bowl in four years, adding an extreme amount of value to the product. Fans want to see their team win, and the Colts have done this better than almost all other teams. Since 2000, the Colts have the fifth best record in the NFG, out of 32 teams (Best Football Talk). Operations are the first step to building a successful team, s you cannot run a franchise without players, coaches, a facility, and staff. Marketing After a team, facility, and stadium staff are put together, the team must make itself known to its potential customers through marketing and promotions. NFG teams have to market themselves well in order to build up value for their franchise. The Indianapolis Colts hire an in-house marketing team to bring out their name. While outsourcing Is Test Tort concessions Ana parking, ten colts nave called to Keep tenet marketing employees internal in order to have better control and accountability. This Taft is responsible for getting out into the community, both physically and virtually, to make sure local residents know everything that is going on with the team. They create billboards and advertisements for the community to see and also run promotions during games. These two areas are extremely important to the team. The fans must know when the team plays and any special offers and contests the team is running in order to be convinced to buy tickets. While at the game, the marketing department handles all on-field promotions and games with the intent of grabbing the interest of fans. The atmosphere is vital to a great fan experience and it is the marketing staffs Job to make sure this happens. While cheerleaders are not officially within the marketing department, they are strongly related and the two departments often work in conjunction. The cheerleaders squad is also run internally by the team, which is different from many other teams, who outsource their cheerleaders. Cheerleaders work only part time for the team but also make many appearances outside of the stadium. They take part in marketing events and player appearances in order to garner more attention for the Colts. They are also often involved with in-game promotions. The Colts spend a significant amount of money advertising, as can be seen from the amount of billboards and commercials in and around Indianapolis, but this money brings a considerable quantity of revenue to the team, making it vital to their day-to-day operations. The marketing team also works closely with the ticket operations staff, but currently the Colts have chosen to keep them under separate departments. Sponsorships Sponsorships bring in an enormous amount of revenue to teams. Franchises must work with other businesses to advertise. This works both ways. The Colts are able to attach their name to local and national companies, and in return those companies are allowed to use the Colts name and logo on its products. Both sides gain revenue and exposure from this type of deal. Sometimes businesses do not have the money or staff to get too involved with the team, and instead simply buy a space inside the stadium to advertise their company. This could be a commercial on the screen during a game or posted signs around the stadium. Possibilities are nearly endless for this type of operation, and the Colts have a team in place to figure out what is most appropriate for each business client. The corporate sales team, like the marketing and ticket operations departments, is handled internally. Major clients of the Colts include Union Federal Bank, Marsh Supermarkets, Papa Johns, Lucas Oil, Toyota, and Forum Credit Union (Colts. Com). The partnership between the Colts and these companies brings credibility to both parties. Many people will buy products simply because the Colts logo is on them, and seeing the logo reminds them of the Colts, which can lead to increased ticket sales, yet again, a valuable part of the franchise. Sales After the foundation of the team is set up with its stadium and operations staff and NAS mar tea K Itself to ten community as well as galena corporate partners, outlets to the games themselves must be sold. Ticket sales are the most important part of any sports team. If fans do not come to the stadium, not enough money will be made to support the team. The value added by marketing and sponsorships plays largely into sales. Marketing creates sales leads that the ticketing department can follow up on and also creates awareness about the team, causing people to buy tickets. The Colts and other teams use techniques such as cold calling and great customer service to entice fans to purchase tickets. The Colts are currently in a near perfect situation because they do not have to work too hard to sell their tickets. Every Colts home game in 2009 was sold out. The average attendance at those games was 66,549. Lucas Oil Stadium only holds 63,000 fans, so the average capacity rate was 105. 6% (Business First). With sold out games the Colts are able to save money on employees and bills because there are not any single game tickets to sell. This is a major nominative advantage compared with many other teams. But ticket sales are down across the NFG and there will most likely come a time when tickets are not sold out. The Colts have a staff that is prepared to handle a situation where targeting specific potential customers is necessary. The employees of the Colts will use warm and cold calling and other techniques in order to bring fans back into Lucas Oil Stadium. As with other departments, the Colts run their sales staff internally. Full-time, part-time, and internship positions are available with the team. While outsourcing the staff may eve money up front, instead the team is able to train their staff how they want and they have better control over all sales decisions that are made. The distribution of tickets costs the team money, but service and processing fees are added onto the order to account for these expenses. This allows the team to keep more of the revenue gained from each ticket. Tickets can be purchased online, over the phone, or at the ticket office itself. This is very valuable for fans as it provides flexibility based on what is easier for each individual fan without adding too much more of an expense for the team. With many different price levels, seating preferences, and handicap accessible seating, customers are able to choose which combination of price and location is best for them. Having such a wide variety of options adds great value to the ticket office and in turn the team itself. Service Creating the best possible fan experience means following up with the customer even after the ticket sale has been completed. The Colts have a large staff of employees in order to serve customers, both during the week and on game days. They provide support for any problems customers experience, sell concessions and researched, and have the ultimate goal of improving the fan experience. Fans have different needs and having a staff to take care of those needs is very important. Ushers, concession workers, security, and simply having people around to ask questions to, in addition to workers in operations, marketing, and sales, are vital to creating a smooth, fun experience for the fan. From personal experience, the Colts have a well-trained staff that is better than most other organizations. These positions are outsourced to a variety of companies. Security and crowd management is run by company called Contemporary Services Corporation (SC). The Indianapolis branch AT SC Is actually nausea Insane AT Lucas 011 stadium, allowing quickly access to ten resources of the team and stadium. Contemplate, a hospitality company based out of Connecticut, currently has the bid to run concessions for the team. Outsourcing these positions frees up both time and money for the Colts. Rather than training and supervising these extra hundreds of employees, the Colts can focus their efforts on the most important issues ticket sales, operations, marketing, and sponsorships. Because of the mass of money and customers, any major company would love to have the Colts as clients. This means the companies bid on working for the Colts, so the Colts end up with the best possible price for their needs. These five primary departments form together to create the brand of the Colts and the product of football. Each of these parts adds a significant amount of value to the product, enticing fans to purchase tickets. Even though some of these departments are less crucial to the day-to-day operations of the team than others, without even one of these sectors, the Colts would not be able to exist.

Having Admission Essays Explained by a Professional

Having Admission Essays Explained by a Professional If you are having difficulty with your admissions essay and would like to have the process of writing admission essays explained in a easy way that you can understand, then I strongly recommend that you seek council from a professional admissions essay editor. Available for a variety of different services, professional editors can make the task of having to write a college admission composition much simpler. If you are interested in learning more about professional essay editors, please read on. Most professional editing companies offer a variety of services to students in need. Services can range anywhere from one-time proof reading to step-by-step guidance through the entire admission essays writing process. Prices for these services can cost anywhere from $30 to $1,000. If you are interested in hiring a professional editor, make sure that get specific details on the services offered and the prices attached. I can tell you from first hand experience that hiring a professional editor to help with your admission essay is an excellent decision. Depending what type of editing package you buy, you can receive one-on-one personal attention from one of several qualified, Harvard-educated editors, you can have all of your drafts read and corrected, and you can even get outline and/or creativity advice from an editor who will help you construct your paper from scratch! Whatever assistance you need, you can rest assured that there is a qualified editor willing and ready to help. I cannot stress enough how wonderful it was to have an editor assist me in the admission essays writing process. Although I did all of the actual writing by myself, it was terrific to have someone to whom I could turn for guidance and/or suggestions. If you are interested in getting help with your composition and/or having admission essays explained, I encourage you to contact a professional and reliable editor.

Science fiction writing Essay Example | Topics and Well Written Essays - 1000 words

Science fiction writing - Essay Example If so, then life can be traced back to the single element that composes all living things – which is carbon. Is the fifth element the carbon? We are not sure. The four elements were of course obvious even if the film was not explicit about it. As we already know in our physical world, the four elements are earth, water, wind and fire. Recent movies were also made about the four elements such as The Last Airbender and even a band was named after it that made the four elements a common knowledge. In our chemistry class, the fifth element is boron but it cannot be because the fifth element in the film was supposed to come from outer space that will be used by the extra terrestrial Mondoshawans to defeat the Great Evil that attacked earth. Also, combining the four other elements by the fifth element to become a Divine Light that will defeat Zorg and the Great evil sounds more like religion than science. It is not plausible to explain in scientific terms because it rests on faith r ather than facts and science. Again, the Egyptians were used as a conduit by the Mondoshawans aliens to leave the elements that will defeat the Great Evil. ... They were just economically prosperous so they have more time for study, research and discovery of their natural world which is why they were advanced and not because an alien lend them their technology. The only thing that is scientifically plausible in the film is the reconstruction of Leelo where her hands were used to build the whole thing (Leelo). This science is called cloning where another life can be reconstructed from the codes contained in a DNA sample which in this case is the hand. Albeit its propriety is highly debated, the application of this science (cloning) is already done in animals and was it was quite successful in recreating another life from mere DNA codes. In the case of the reconstruction of the Fifth Element, the DNA sample may have been collected from the remains of the hands of the original Leelo and from there, the fifth element was recreated which is scientifically plausible. II. The world and technology In my opinion, the movie The Fifth Element was one of the few exceptions in sci-fi movies where technology should harmonizes with the world as it narrate the story. The Fifth Element movie did not necessarily follow this formula yet it was a success both in the box office and among critics. The plot of the story was good although it was not grounded on sound science. We are instead entertained by the good visuals of the film (fight scenes, space scenes, etch) and the exceptional rendering of the actors and actress including the enchanting song of the opera singer who contained the four elements. There was nothing scientifically enlightening in the film whereby the audience will understand how some scientific concept works. It may be a sci-fi film but it also

Magazines Essay Example | Topics and Well Written Essays - 1000 words

Magazines - Essay Example At the same time, there are books that the article included in its roster of evidences to show why people behave in a routinely phenomenon. One thing that cannot be denied is that the article implicitly denotes that advertising has become a tool to change the attitude of people. However, there is still an inclusion of certain habits that cannot be denied to have been crucial due to its negative effects. One thing to consider is that there is not enough justification present in the article to debunk the main arguments and impositions about certain behavioural occurrences. Relatively, no evidence was presented. However, it cannot be denied that upon reading the article, the author is indeed convincing as habits have diverted to something that has to deal with wellness despite of the negativities present. This can be considered pivotal as marketing and advertising has reluctantly fulfilled its role to change people’s mindset and perceptions about personal hygiene and care. At the same, he has called for a more responsible attitude towards people habits to avoid possible complications that may occur along the process. Hence, the article is commendable. Upon stumbling with the article about a priest who has been allegedly accused to have been molesting children, it has come to my attention that there are certain things that must be delved into further to show the public about the gravity of the act, the circumstances of it and the recourse of action to make the criminal accountable. I find it, personally, to be jam – packed into a very short one without careful deliberation of what the public must really know. This is not just a matter of exposing the wrong act behind it but also making the people know what are intricacies surrounding the case. It is not enough that a due process is happening as mentioned. It is important to make the journalists accountable to the public that it must serve. I have noticed that there are lapses and

How To Move Past Cultural Elements Essay Example for Free

How To Move Past Cultural Elements Essay There are two ways in which cultural elemental change must be supported. The first is in the manner of executive support. This is not merely â€Å"yessing† the voiced suggestions of staff. Rather, it is though the changed behavior of the executive that staff will change is well. This is termed as behavioral support. Executives must model the behavior that they want to see in their subordinates. They must also follow the rules that they expect their workers to adhere to until that rule has changed. Help the team members achieve goals that are not only important to the team, but important to the individual team members as well. â€Å"Use every possible communication tool to build commitment and support for the big goal, your organization’s values and the culture you want to create† ( (Heathfield). Leadership is not proven by making unrealistic promises or brutal tactics in order to impress or intimidate. It is proven when an executive means what he says and does what he says. The second way in which cultural elemental change must be supported is the training of the support team. The executive cannot merely expect to perform without ensuring that they have the proper training. A support team cannot be expected to support without a clear interpretation of what is expected and desired of them. Here it is useful to create a value and belief statement that the entire team subscribes to. Change the reward structure and redesign the operational structure to reflect the new organizational culture that is coming in. Bibliography Heathfield. (n. d. ). How to Walk Your Talk, leadership in Action. Retrieved August 09, 2010, from Ask. com: http://humanresources. about. com/cs/managementissues/a/walktalk. htm

Live Television Essay -- Concept of Live Television TV

Live Television In the Article The Concept of Live Television: Ontology as Ideology, Jane Feuer presents the idea of liveness in television. Television as an institution identifies all messages emanating from the apparatus as live. However in the technological advances, the meaning of live has greatly changed. Computerized editing equipment has made editing as flexible as most film editing. Much of this new equipment is used for the recording and freezing of "live" sports events that were supposed to be the glory of the medium. Even in terms of the simplest conception, live television is a collage of film, video, and "live" all woven into a complex scheme. Another point made in her article is the concept of flow as a way of explaining the effect of immediacy the experience of television gives. Television becomes this continuous never ending sequence in which it is impossible to separate texts. This idea of liveness smoothes over text breaks for things such as commercials. This is a fascinating idea because live programs are the most popular, and since this concept makes us not really realize when commercials are going to occur, we end up watching commercials more, creating a large and very tuned-in audience for advertisers. This experience of flow relates with the television-viewing situation because the set is in the home. It is always available, is a part of everyone's daily lives, and one can intercept the flow at any point. Television is designed to be... Live Television Essay -- Concept of Live Television TV Live Television In the Article The Concept of Live Television: Ontology as Ideology, Jane Feuer presents the idea of liveness in television. Television as an institution identifies all messages emanating from the apparatus as live. However in the technological advances, the meaning of live has greatly changed. Computerized editing equipment has made editing as flexible as most film editing. Much of this new equipment is used for the recording and freezing of "live" sports events that were supposed to be the glory of the medium. Even in terms of the simplest conception, live television is a collage of film, video, and "live" all woven into a complex scheme. Another point made in her article is the concept of flow as a way of explaining the effect of immediacy the experience of television gives. Television becomes this continuous never ending sequence in which it is impossible to separate texts. This idea of liveness smoothes over text breaks for things such as commercials. This is a fascinating idea because live programs are the most popular, and since this concept makes us not really realize when commercials are going to occur, we end up watching commercials more, creating a large and very tuned-in audience for advertisers. This experience of flow relates with the television-viewing situation because the set is in the home. It is always available, is a part of everyone's daily lives, and one can intercept the flow at any point. Television is designed to be...

Annotated Outline and Bibliography Essay

1. Methods of Criminal Profiling Methods of criminal profiling are scientific knowledge used to help build a profile against an offender, a profile of the crime or crime scene, and/or the victim. These are criminal analysis, diagnostic evaluation, geographic profiling, investigative psychology and much more. A. Criminal Investigative Analysis Criminal investigative analysis is a process in which the investigator reviews the crimes of the offender. Through this reviewing the investigator is able to map the offender’s characteristics such as their criminal behaviors. B. Diagnostic Evaluations (DE) This type of evaluation is a result of mental, medical, and clinical experience by professionals in these fields. These are normally done when asked and not done as a routine type of assessment. 2. Usefulness of Profiling in Determining Offender Identity and Behavioral Patterns. Profiling helps to prove an offenders identity as well as their behavioral patterns. To do this it is done through investigating the crime scene characteristics. An investigator will access whether the characteristics are organized or unorganized as well. Those are also found by doing evaluations such as diagnostic evaluations. A. Offender Identity Through certain aspects of criminal profiling an offender’s identity can be found out by what type of evidence was left such as a fingerprint or what  DNA was left behind found in such things as blood or hair. B. Behavioral Patterns Through an offender’s behavioral patterns such as what ligatures were used, weapons used or wound patterns can all show specific behavioral patterns of an offender. 3. Psychopathy’s Role in Criminal Profiling Psychopathy plays a major and drastic role in criminal profiling. Through the behaviors that psychopaths demonstrate profilers can see other specific patterns of offenders. Psychopathy helps profilers in linkage analysis in such ways as offenders behaviors or even the reasoning behind the crime. A. Psychopathy Psychopathy is a personality disorder in which is clarified by meeting certain criteria. 4. Legal and Ethical Issues Within Criminal Profiling Legal and ethical issues have riddled criminal profiling since its existence. There is a committee called the Committee on Ethical Guidelines for Forensic Psychologists. These issues are not just about the offender. These ethical factors affect innocent individuals and hurt the criminal justice field as a whole. There are legal issues such as forensic fraud which is done by giving a sworn under oath statement or testimony which is false or misleading. 5. Evidence-based, Victim-based Evidence, and Offender-based Forensic Evaluations in Relation to Criminal Profiling These three evaluations are bases in the heart of criminal profiling. These three evaluations all have a certain role in which they have that builds a profile towards an offender. These evaluations help profilers and investigators to better understand all realms to every case they are involved in. These evaluations help to give details in cases that otherwise might not have been found otherwise. A. Evidence Based Forensic Evaluations Evidence based forensic evaluations are often ignored due to many scandals. However this evaluation can often show and link evidence to a case and can also help in being able to have the evidence admissible in court. B. Victim Based Evaluation This evaluation helps investigators and profilers to be able to see inside more so the victims life. This also helps the profilers to better map the victims lifestyle and circumstances in which may have led up to the offense that turned them into a victim. C. Offender Based Forensic Evaluation Through offender based forensic evaluations profilers assess the offenders age, sex, intelligence as well as other offense related behaviors. Through this profilers will learn the aspects of the offender such as their knowledge not only of the crime scene or crime itself, yet of the victims as well as their criminal skill. 6. What is Victimology and Its Role in Criminal Profiling Victimology plays a major role in criminal profiling for numerous reasons. One reason being that of the offender. It helps to answer certain characteristic questions regarding the offender. It gives a very specific as well as accurate outline into the victim’s life and their lifestyle. This helps profilers to also better understand the crime in which the victim was made to endure and suffer from. A. What is Victimoogy â€Å"Forensic victimology is the scientific study of violent crime victim’s for the purposes of addressing investigative and forensic questions† (Turvey, 2012, Pg.125). 7. Evaluate Predatory Behaviors Based on Crime Scene Behaviors as Illustrated By Evidence Predatory behaviors based on crime scene behaviors as illustrated by evidence helps to further explain more about the offender. This also shows the profiler the offender’s behaviors as to his choice of victim, point of contact, the offender’s method of approach and more. Predatory behaviors help profiler to understand the offenders MO or theory of a motive. This behavior shows whether it was sadistic, administrative, power reassurance behavior, or rage/anger retaliatory behavior. These behaviors also show just how serious of a predator the offender is and if they will escalate in the seriousness of their crimes or if they are psychopathic or if they have Anti-social Personality disorder. A. Predatory Behaviors Predatory behaviors are such behaviors as stalking the victim, amount of  planning the crime, use of restraints, as well as the offenders Modus Operandi and whether or not it was acted out. References Association, A. P. (2004). Diagnostic and statistical manual of mental disorders: DSM-IV-TR. Washington DC: American Psychiatric Association.  This source discusses psychopathy in depth. Psychopathy has different attributes as per the different levels. The different levels of psychopathy are criminal and non-criminal which are further discussed and explained. This resource will help to better understand psychopathy. Bateman, A. L., & Salfati, G. C. (2005). Serial homicide: an investigation of behavioral consistency. Journal of Investigative Psychology and Offender Profiling, 2, 121-144. doi:10.1002/jip.27 This article on serial homicide discusses in depth the different behaviors displayed by the offender. This will help to further support the aspect of predatory behaviors by an offender. This will help to link predatory behaviors and criminal profiling. Crawford, G., & Walters, G. D. (2014). Major mental illness and violent history as predictors of institutional misconduct and recidivism: Main and Interaction Effects. Law and Human Behavior, 38(3), 238-247. doi:10.1037/Ihb0000058 This study accesses different mental disorders and how they relate to crimes. This source will help to show and support behavioral patterns of the criminal offender. In relaying this information we can further link the usefulness of criminal profiling with criminal behaviors. Fontaine, R. G., Fox, A. R., & Kvaran, T. H. (2013, Winter). Psychopathy and culpability: how responsible is the psychopath for criminal wrongdoing? Journal of the American Bar Association, 38(1), 1-26. Retrieved January 28th, 2015 This study and/or source explain in extreme depth about psychopathy and how it is a personality disorder rather than a mental disorder. It helps to further explain some issues prosecuting an offender with psychopathy. This relates to the essay in addressing psychopathy as well as the role psychopathy plays in criminal profiling and criminal behaviors as well.  Goodey, D. J. (2006). Ethnic profiling, criminal (in) justice and minority populations. Critical Criminology, 207-212. The article written by Goodey further explains different ethical issues within profiling. Such issues discussed are racial profiling, ethnic profiling and police criminal stereotypes. This will help to relate and better understand the legal and ethical issues within the paper and support any findings. Henwood, D., Lamb, R., Lambie, I., & Scott, D. (2006, November). Profiling stranger rapists: Linking offense behaviour to previous criminal histories using a regression model. Journal of Sexual Aggresion, 12(3), 265-275. Retrieved February 2, 2015 This article discusses geographic profiling, evidence and investigative analysis, investigative psychology, and diagnostic evaluations. Offender behaviors and offender criminal patterns are addressed. The article covers as well behavioral characteristics and behavioral patterns as well to also link them to criminal profiling. These are all relevant as to these are core points to be addressed within the paper. Hinch, R., Lubaszka, C. K., & Shon, P. C. (2014). Healthcare serial killers as confident men. Journall of Investigative Psychology and Offender Profiling, 11, 1-28. doi:10.1002/jip.1394 This article covers the realm of investigative psychology. Through the study of healthcare serial killers the investigative psychology is discussed. This article will further discuss certain behaviors of the offenders as well which will further help to link the findings and further support the findings within the paper. Ibe, Ph.D, P., Obiyan, Ph.D., E., & Ochie, Ph.D., C. (2012, November). Racial misuse of â€Å"criminal profiling† by law enforcement: intentions and implications. African Journal of Criminology and Justice Studies, 6(1 & 2), 177-196. Retrieved January 20th, 2015 The article discusses criminal profiling in depth which will help to further explain and define criminal profiling. The article also discusses several ethical issues within profiling. The resources will help to further support the findings and link the sources to the paper. Lynam, D. R. (2012).  Assessment of maladaptive variants of five factor model traits. Journal of personality, 1467-6494. This article discusses psychopathy as a personality disorder and delves deeper into the understanding of the disorder. The article explains how it relates to forensic evaluations. This gives the support needed to show the connection between psychopathy and criminal profiling. Marcus, PhD, D. K., & Norris, MA, A. L. (2014). A new measure of attitudes toward sexually predatory tactics and its relation to the triarchic model of psychopathy. Journal of Personality Disorders, 28(2), 247-261. Retrieved February 3rd, 2015 This article covers psychopath’s connection to behavioral traits and personality traits. This links it to the paper at hand due to the fact it further discusses personality traits and behaviors of sexual predators. It further discusses criminal predatory behaviors such as various sexual tactics and other problematic sexual behaviors. Myers, M.D., W. C. (2004). Serial murder by children and adolescents. Behavioral Sciences and the Law, 22, 357-374. doi:10.1002/bsl.590 This article discusses six cases of child serial killers, their behavioral characteristics, methods of killing and the crimes of themselves. This article supports the usefulness of criminal profiling in determining offender identity. This article will further support the aspect of evaluations in criminal profiling as well. Quayle, J. (2008). Interviewing a Psychopathic Suspect. Journal of Investigative Psychology and Offender Profiling, 5, 79-91. doi:10.1002/jip This research article discusses psychopathy as a personality disorder that has certain elements that the offender must meet before being clarified as psychopathic. This further helps to define and understand the role in which psychopathy plays within criminal profiling. This article coincides with other articles to further back up the findings from them as well. Turvey, B. E. (2012). This source is being used to help us further understand victimology and how it works within criminal profiling. Brent Turvey has experience within the criminal profiling field and gives much insight to ethical and legal issues, offender behaviors, and psychopathy. This source helps to fully pull everything together and backs up all other resources and findings as a whole which helps to solidify the paper to be most factual.

A Process Oriented Approach to Waiting Line Management in a Large Pilgrimage Center in India Essay

This article documents an innovative approach to manage waiting line in the largest pilgrimage center in the world. By a judicious combination of process orientation and advances in Information Technology, the pilgrimage center’s management has been able to dramatically change the pilgrims waiting experience. The pilgrimage location under study is Tirumala located in Andhra Pradesh state in India. The number of visitors to this important location has been steadily increasing over time. As of 2011, the location attracted approximately 30 to 40 million visitors a year. The primary objective of a pilgrim visiting Tirumala is to have darshan of the principle deity in the temple. The secondary objectives include tonsure (shaving head as a mark of respect), offering donations, prasadam collection, thulabaram, arjitha seva (paid services), local sightseeing and shopping. The immense popularity of the temple and its location poses significant challenges to the management of the system. This temple is a tradition bound Institution. Therefore, some alternatives to resolve pilgrim waiting time are feasible and some are not. There are some hard constraints which may not stand the test of logic. The ability to manage the traffic volume is a function of processing rate (darshan duration) at the temple and darshan time available per day. This case study is an example of improving operational effectiveness by using formal management methods in addressing an important real life problem in an under researched area. This pilgrimage center is located in the extension of Western Ghats and is popularly known as Tirumala. It is considered to be the abode of Lord Vishnu in the form of Venkateswara. The temple is the richest pilgrimage center, after the Sree Padmanabhaswamy Temple in Thiruvananthapuram, Kerala, of any faith (at more than 50,000 crore) and the most-visited place of worship in the world. This center attracts a large number of visitors from all over the country irrespective of their caste, religion, belief, social status and professional affiliation. The temple is visited by about 50,000 to 100,000 pilgrims daily (30 to 40 million people annually on average), while on special occasions and festivals, like the annual Brahmotsavam, the number of pilgrims shoots up to 500,000, making it the most-visited holy place in the world. The temple is on Venkatadri (also known as Venkatachala or Venkata Hill), the seventh peak, and is also known as the â€Å"Temple of Seven Hills†. Venkatadri, the hillock residing place of Lord Venkateswara is probably one of the oldest religious institutions in India. It is known to exist for over a period of 2000 years. It has a recorded history of thousand years. Based on the recorded history, the rituals and daily routines in this sacred temple are being performed without a break for more than 1000 years. Over a period of time Venkatadri has evolved as an epicenter of Vaishnavism. Several prominent Hindu religious institutions either have established a presence in Venkatadri or have made this as place of their administrative headquarters. Today, Venkatadri is not only a religious institution, but it has also evolved as a social institution. It supports financially a group of thirty (higher) educational institutions. Its mission is to systematically promote the study of Vedas and Sanskrit literature. The temple also provides generous financial support for construction of similar temples (Venkateswara) elsewhere in the country. Over a period of 50 years, the number of visitors to the temple and the town has increased by eight fold. [I960(2 million), 1970(4 million), 1980(7 million), 1990(11 million), 2000(16 million), 2010(30 million)]. Such a huge traffic generates tremendous stress on the social and physical infrastructure of the temple down (Tirumala and Tirupati). Being a tradition bound organization, certain modifications (on procedure, layout etc.) are not acceptable. The devotees (exposed to modern social norms) who come to the temple expect a better service quality and shorter waiting time. Thus, the managerial challenge is to balance the tradition, operational efficiency and increasing pilgrim expectations. Activities in the temple and the town and their management need to be also seen from a religious perspective. There is a divine dispensation in the institution, which may not be tinkered with in whatever modification(s) that are made in the facilities redesign and management of activities. Methodology The product and its delivery Pilgrims from all over the country arrive in the temple town. Usually they reach the foothill which is known as Tirupati. The mode of transport is rail, road (public or private transport) and air. Having reached Tirupati, those who have their own transport directly proceed to Tirumala. Some spend a few hours in sightseeing and visiting other temples and religious locations in and around Tirupati. The distance between Tirupati and Tirumala is 19Kms. Andhra Pradesh State Road Transport Corporation (APSRTC) operates regular services between Tirumala and Tirupati. The round trip is about 2.5 hours including waiting time at both the boarding points. Having reached Tirumala, the pilgrims look for a suitable accommodation. There are about 5000 cottages owned and managed by TTD for pilgrim’s convenience. After (a brief) resting, pilgrims go for tonsure (there are 500 barbers who operate on a 3 shift basis; 15,000 tonsures are done in a day). The annual revenue from export of hair (from tonsure) is Rs. 100 million. Following tonsure pilgrims go for a wash and bath in the holy tank in the middle of the temple town and then join the queue for darshan. Some pilgrims on arrival at Tirumala directly join the darshan queue and after the darshan visit the tonsure centre, take a bath in the holy tank and departure to their place of residence. There are 32 waiting compartments to house pilgrims while they await darshan. The average capacity of these compartments is 500. About 17,000 pilgrims can be held in waiting at any time. The average waiting time for darshan can vary between 2-12 hours depending on the day and season. There is tremendous uncertainty as when darshan would happen. There is also anxiety as how long is the wait. There is no (accurate) information to the pilgrims on what is ahead. Because of the commitment to the pilgrimage process, individual pilgrims go through this tedious experience with reverence and patience. Finally on a FIFO basis, pilgrims arrive in front of the deity. The actual darshan lasts for about 1.5 to 2 seconds. However, the pilgrims can have a view of the deity from a distance of 30 meters from the main entrance. The travel time is about 45 seconds. Actually, the passage towards darshan admits a file of 6 or 7 columns of pilgrims to go through the darshan process simultaneously. After the darshan the pilgrims donate money at the Hundi, equivalent of donation box, located inside as well as outside the temple and then leave the temple premises. The Hundi collection is about Rs. 2000 million a year. Often, they stand in another queue to receive free laddu (there are several counters that sell laddu). Approximately, 75,000 laddus are sold in a day. In view of demand and supply gap, there is rationing and restrictions on how many laddus a pilgrim can buy. Tirumala Tirupati Devasthanam (TTD) the administrative agency in charge of this temple provides free meal to about 25,000 persons in a day. After receipt of laddu(s) and a meal, the pilgrim returns to his cottage or wait for a transport to go Tirupati and subsequently to his place of residence.

How to Become a Phlebotomist

How to Become a Phlebotomist Phlebotomists are allied health professionals who bravely do something that makes even the toughest among us squirm sometimes: taking blood. Not for the faint of heart (or, more specifically, those who faint at the sight of blood), phlebotomists play an essential role in testing, diagnosing, and treating patients. The Day-to-DayPhlebotomists work in a variety of different clinical settings: hospitals, private clinics, laboratories, community health centers, blood donation centers, nursing homes, and private care facilities. They are responsible for sterilizing and preparing all of the equipment used for drawing blood, and for the actual blood-drawing itself. And taking blood is their primary task, many phlebotomists also process other bodily samples for testing.Attention to detail is key- everything needs to be labeled correctly, and kept free of any kind of contamination. Phlebotomists are also responsible for their own safety, and protecting themselves and other patients from infec tions spread via blood, such as HIV or hepatitis. Phlebotomists also have the added challenge of working with some patients who are afraid of needles, so a good bedside manner (not to mention strategies for distracting uneasy patients from the needle stick) comes in handy, as well.Phlebotomists’ shifts vary depending on where they work, and may include unorthodox weekend or holiday hours.For more on what it’s like to be a phlebotomist, check out these videos:What’s It Like to Work as a Phlebotomist?My Job: PhlebotomistTo become a phlebotomist, you’ll need to complete at least a high school degree and a phlebotomy-specific training program from a community college or vocational school. Most employers also require that their phlebotomists pass the national certification exam. Some states also require that phlebotomists be licensed, so be sure to check your own state’s requirements. For more on the phlebotomist exam and certification process, visit th e National Phlebotomy Association.The PayPer the U.S. Bureau of Labor Statistics (BLS), phlebotomists earn a median salary of $30,670 per year, or $14.74 per hour.The OutlookLike many allied health career paths, phlebotomy is growing: the BLS expects it to grow by a healthy 25% by 2024. If you have the nerves of steel to wield a needle with confidence, it could be a great career path for you.

How To Talk To Prospects At Every Stage Of The Marketing Funnel

How To Talk To Prospects At Every Stage Of The Marketing Funnel A funnel is a way to visualize your prospects’ journey through the marketing and sales process. Figure out where in the funnel they are at from the unaware to the purchase stage. So, it’s time to put fun back into that funnel! Today, we’re talking to Emma Tupa, ’s marketing automation strategist. She shares how to create personas, find a voice, breakdown funnel stages, and change communication tactics. Marketers, do you know who you’re talking to? Create buyer personas collection of prospect characteristics based on research Ways to create buyer personas depending on the stage of your business Research and information lets you pinpoint your ideal customers and target them with specific messaging Find your tone and voice to input personality into copy and effectively communicate in the customers’ language Top of the Funnel or TOFU: Prospects in unaware or pain aware stage; use interesting and informational, but not intense content, to soft sell Middle of Funnel or MOFU: Prospects in the solution aware to product aware stages; content connects dots between the pain and the best solution for it Bottom of the Funnel or BOFU: Prospect are potentially purchase ready and in the most aware stage; content is geared to converting through calls to action Marketing is a science; involves reacting and re-engaging with prospects to get them down the funnel Differences between marketing and sales materials, including emails Links: G2 Crowd How to Map Content to the Marketing Funnel Autopilot Why Your Customer Is The Key To Skyrocketing Conversion Rates with Talia Wolf from Get UpLift Joanna Wiebe Kathryn Nyhus Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Emma Tupa: â€Å"That’s really the key creating your buyer personas. They’re crucial to figuring out who you’re actually talking to.† â€Å"Once you have all that information, you can really start to pinpoint your ideal customers and then start targeting them with specific messaging.† â€Å"Conversions to us are if a prospect is moving down the funnel, we consider that a conversion from stage to stage, not just if they become a customer.†

MARKETTING Essay Example | Topics and Well Written Essays - 250 words

MARKETTING - Essay Example The target market will focus on the demographic characteristics such as income of the potential customers as well as their location. The company aims at trading both locally and internationally in major cities in the world. The company aims at creating a position of quality and reliable product in the minds of the customers. By taking such positioning statements, the company will create a good identity and image in the minds of the customers. The company faces stiff competition in the market from other kitchen appliances providing companies and it is essential for the company to strategize on their positioning approaches. The company is going to reposition its products by adding more features to their toasters as compared to the current features. Moreover, the company is going to identify competing toasters in the market and try to adjust their products features to a level that the competing brands do not have. By repositioning the company products, the company will be able to set a unique identity in the customer’s minds. According to Trout and Rivkin (11) the business market is changing. Therefore companies need to come up with products that that reflect on how the minds of the customers opera te. By understanding the customers mind, the repositioning strategies will be easier to adapt and