Marketing Study of Casinos

They add It absolutely clear what demographics they treasured to see Inside of their casino. They changed signs Inside the casino so Latino patrons could easily infer across them. They brought In Spanish speaking dealers, am spendment and even made their most familiar drink makeer on the dump to be treetop-shelf tequila. Basically, the casino cr run downed an unseen logotype that flashed we serve Hispanic first. By creating the Latino casino brand, they were able to create a relationship where the patrons saw the casino as a second home A place where they could be comfortable.Additionally, the casino employ the motive of positioning. They raised the perception of Latino patrons In a good counselling by giving them the red spread over treatment. If a patron spent $ m in the casino, the staff treating them the same representation the Lass Vegas casinos would treat their whale spenders. By using the power of positioning the Latino community felt as if they were consider and belong to a loyal comp both. to a greater extent consequentially, their money no matter how little they spent was appreciated by the casino. Finally, and believably the most important principle utilise by the casino was segmentation.The casinos took the risk of essentially Ignoring all other demographics ND change state all of their efforts toward the Latino community. The casino unsounded the demography of what things Latino valued, what music they cute to hear, the type of food they wanted to eat and the liquor Latino preferred to drink. By successfully segmented their target reference the casino was able to see their formerly dying business revived with much customers than ever before. 3. This analysis demonstrated the power of targeting your audience and making sure to recreate the needs and desires of your target audience.Many companies throughout the cosmos SE the same tactics apply by the casino. I Like to intake the Marine corp. as example on how they targ et certain roots of the great unwashed to adjunction their ranks. First off their slogan has unceasingly been The Few the Proud the Marines. Right off the back they be letting the human race know that they are an elite group of people and very few shtup join their ranks. This type of advertisement would sympatheticness to an individual who wants to feel as if they are a part of a special(a) group. Secondly, most of the Manes commercials display two-year-old men In tip top condition able to live In the wild and conquer almost any task CE again appealing to a certain demographic of people who are young in framing and want to live a scrap adventurous life drift. The casino discussed used most of the same tactics as the Marines use to pull in their targeted customers. As illustrated in the reading, the company advertised with countless signs in Spanish telling their customer to come play blackjack in their language. They brought Hispanic pop singers that the owners never he ard of save knew he was popular In the discrete to bring in conga drums erst again relating to the Latino culture.The most important lesson that I take away from this style of marketing is to not be acrophobic to openly go after a certain demographic of buyers. Large companies ilk Asks, Gucci and Ferreira have been doing it for years by supply to the extremely loaded. Well this example battle array how a small casino immovable to cater to Latino only who accord to the reading were not considered to be rich but hard working norm to below average wage earning customers. Their bump (no pun intended) paid off and avail turn their business around. They went from declaring bankruptcy in 2009 to having all 2,600 rooms and the casino story filled with customers.